SLIPKNOT's 'We Are Not Your Kind' Certified Silver In U.K.
January 6, 2020SLIPKNOT's latest album, "We Are Not Your Kind", has been certified silver in the United Kingdom for equivalent sales of 60,000 units.
The platinum, gold and silver certifications awarded by the British Phonographic Industry in recognition of sales milestones have included audio streaming data since June 2015, with 1,000 streams counting as one "sale."
When it was first released last August, "We Are Not Your Kind" landed at No. 1 on the U.K. album chart — 18 years after SLIPKNOT first topped the list with 2001's "Iowa". "We Are Not Your Kind" delivered combined units of close to 32,000, comprised of 22,000 physical sales, 5,000 downloads and over 4,000 equivalent sales.
In the U.S., "We Are Not Your Kind" sold 118,000 equivalent album units in the U.S. in its first week of release to land at position No. 1 on the Billboard 200 chart. Of that sum, 102,000 were in album sales.
"We Are Not Your Kind"'s sales in the U.S. were boosted by a concert ticket/album sale redemption offer with SLIPKNOT's summer 2019 tour.
The LP was SLIPKNOT's fifth top 10 effort on the Billboard 200. The Iowa-based masked metallers previously landed in the top 10 with 2014's ".5: The Gray Chapter" (No. 1),2008's "All Hope Is Gone" (No. 1),2004's "Vol. 3: (The Subliminal Verses)" (No. 2) and 2001's "Iowa" (No. 3).
"We Are Not Your Kind" was once again recorded at a Los Angeles studio with producer Greg Fidelman, who engineered and mixed "Vol. 3: (The Subliminal Verses)" and helmed ".5: The Gray Chapter".
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